Cookie Usage Policy
What cookies are:
In order to improve the services provided to you, our website uses cookies. Cookies are small files that store information in your browser and are commonly used to distinguish individual users. However, the identity of the user cannot be determined based on this information.
Cookies help, for example:
- to ensure the proper functionality of our website so that the purchasing process can be completed with as few difficulties as possible;
- to remember login details of our customers so that they do not have to enter them repeatedly;
- to determine which pages and functions are used most frequently by visitors; based on this, we can best adapt our offer to your requirements;
- to help us determine which advertisements visitors view most often so that the same advertisement is not repeatedly displayed when browsing the website, or so that advertisements for products in which the visitor has no interest are not displayed.
Further general information about cookies can be found, for example, here.
What cookies we use:
Cookies used on our website can be divided into two basic types according to their duration. Short-term so-called “session cookies”, which are temporary and remain stored in your browser only until you close your browser, and long-term so-called “persistent cookies”, which remain stored on your device for a much longer period of time or until you manually delete them (the duration for which cookies remain stored on your device depends on the settings of the particular cookie and the settings of your browser).
According to the function that individual cookies perform, cookies can be divided into:
- conversion cookies, which enable us to analyse the performance of various sales channels;
- tracking cookies, which in combination with conversion cookies help analyse the performance of various sales channels;
- remarketing cookies, which we use to personalise advertising content and ensure its proper targeting;
- analytical cookies, which help us improve the user comfort of our website by understanding how users use it;
- essential cookies, which are important for the basic functionality of the website.
Some cookies may collect information that is subsequently used by third parties and which, for example, directly support our advertising activities (so-called “third-party cookies”). For example, information about products purchased by visitors on our website may be displayed by advertising agencies so that we can better tailor the display of internet advertising banners on the websites you view. However, you cannot be identified on the basis of this data.
By consenting to Profiling (marketing) cookies, users grant permission to use a new type of data as well.
We use the following cookies on our website:
| Publisher / Cookie name | Type |
|---|---|
| AdWords | Tracking, Remarketing |
| Tracking, Remarketing | |
| Google Analytics | Analytical, Tracking |
| CookiesOK | Essential |
| externalFontsLoaded | Essential |
| informationBanner | Essential |
| pcart | Essential |
| PHPSESSID | Essential |
| affiliateUniqueAccessId | Essential |
| SRV_ID | Essential |
| Heuréka | Tracking, Conversion |
| Sklik | Tracking, Remarketing |
| Zboží | Tracking, Conversion |
How to refuse the use of cookies
The use of cookies can be configured through your internet browser. Most browsers automatically accept cookies in their default settings. Cookies can be rejected or limited to certain types through your web browser settings.
Information about browsers and about how to set cookie preferences can be found on the following websites:
Chrome
Firefox
Internet Explorer
An effective tool for managing cookies is also available at http://www.youronlinechoices.com/cz/
By using this website, you consent to the processing of cookies.
